Internet is Key Channel to Reach Persuadable Voters Finds New Study from Google, GSG and POS

As the 2012 campaign enters its final weeks, new research suggests that the Internet offers candidates a real opportunity to reach the most sought-after voters – those who have not yet made up their minds. According to a survey of 500 persuadable voters in Florida, Ohio, Nevada, Virginia and Wisconsin conducted between October 2 and October 7, 2012 by Global Strategy Group and Public Opinion Strategies, the Internet is an increasingly important resource when it comes to getting information about this year’s campaigns and elections.

Read the full memo here.

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