Case Study: The Effectiveness of Online Political Advertising
While much has been made of the ability to use the Internet to raise money, circulate petitions and drive voters to a campaign’s website, this study offers the new evidence that online political advertising also helps build candidates’ name recognition and favorability.
As the data demonstrate, those voters exposed to both the television and online ad campaigns felt more favorably toward Chris Kelly than those voters that were exposed to only the television ad campaign. This is true overall and among our key target audiences. Older women 55+ and white women exposed to the television and online ad campaigns not only felt more favorably toward Chris Kelly, but were also more like to recall having seen, read or hear something about him and more inclined to vote for him than their counterparts who saw only television advertising.
On Wednesday, September 15, 2010, please join representatives from Global Strategy Group, Google and Centro as we discuss the findings of this important study and the state of political advertising on the Internet. Wine and beer will be served.
Online Advertising in the 2010 Elections
September 15, 6:30pm - 8:30pm
148 Lafayette St, Top Floor
New York, NY 10013
Between Grand and Hester Streets
Hosted by the Personal Democracy Forum, the event will feature engaging discussion, cocktails and networking and is designed to help attendees keep their fingers on the pulse of technology and politics.
Please click here to download the study.
Case Study: The Effectiveness of Online Political Advertising
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