All posts by Emily Williams

Facebook magnifier
October 30, 2017

Facebook’s New “View Ads” Feature is a Game Changer

In a little heralded announcement on Friday, Facebook may have changed the online advertising industry forever. A blog post from Rob Goldman, Facebook’s VP of Ads, detailed several new measures ... (Read more)

FBpic for blogpost
June 30, 2016

New Changes to the Facebook News Feed

This week, Facebook announced that it’s tweaking its News Feed algorithm so that users see fewer posts from publishers and brands and more posts from friends and family. Facebook is, ... (Read more)

facebook reactions 3
February 29, 2016

Reactions have arrived

Last fall, Facebook began testing a new feature called “Reactions” – the social platform’s answer to a call for moving beyond the Like button – because let’s face it, we ... (Read more)

February 10, 2016

GSG Blue Book: Best Practices for Campaigns and Digital Comms

The 2016 campaign represents a turning point for digital communications. Gone are the days of digital proving its worth, feeding on the scraps that fell from the table of TV ... (Read more)

October 21, 2015

Why do Facebook Reactions matter?

There has long been debate over the Facebook Like button and whether it can accurately capture a user’s true reaction to a post. If a post makes you sad or ... (Read more)