All posts by Luke Partridge

July 18, 2018

SCOTUS Viewfinder

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the nomination of Judge Brett Kavanaugh to the Supreme Court in the week after his announcement. ... (Read more)

July 2, 2018

Will Influencer Marketing Survive Increased Scrutiny?

In a year where online ad platforms have come under increased pressure, it’s no longer just Facebook, Twitter, Instagram and YouTube that are under the microscope, but also the community ... (Read more)

January 18, 2018

Facebook’s changing News Feed algorithm means relevant content is more important than ever

Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that ... (Read more)

October 30, 2017

Facebook’s New “View Ads” Feature is a Game Changer

In a little heralded announcement on Friday, Facebook may have changed the online advertising industry forever. A blog post from Rob Goldman, Facebook’s VP of Ads, detailed several new measures ... (Read more)

August 21, 2017

Twitter analysis confirms that Americans are looking for companies to take a stance

We’ve been closely following this week’s events around the CEO exits from Trump’s Business Councils and Wednesday’s disbanding of those groups. GSG explored how this played out on social media ... (Read more)