All posts by Luke Partridge

Facebook magnifier
October 30, 2017

Facebook’s New “View Ads” Feature is a Game Changer

In a little heralded announcement on Friday, Facebook may have changed the online advertising industry forever. A blog post from Rob Goldman, Facebook’s VP of Ads, detailed several new measures ... (Read more)

Twitterbird
August 21, 2017

Twitter analysis confirms that Americans are looking for companies to take a stance

We’ve been closely following this week’s events around the CEO exits from Trump’s Business Councils and Wednesday’s disbanding of those groups. GSG explored how this played out on social media ... (Read more)

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July 15, 2016

The 3 lessons we learned from playing Pokémon Go

It’s back. The game that was first introduced in the 90s (and that you haven’t heard about since) is now the thing that everyone – your kids, your co-workers, and ... (Read more)

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February 10, 2016

GSG Blue Book: Best Practices for Campaigns and Digital Comms

The 2016 campaign represents a turning point for digital communications. Gone are the days of digital proving its worth, feeding on the scraps that fell from the table of TV ... (Read more)

Social media network
November 18, 2015

4 Lessons from News, Views, and Brews in D.C.

Last week, the GSG Digital Team took our digital forum News, Views, and Brews on the road to our D.C. office. We addressed issues from the “death” of Twitter as ... (Read more)