The campaign to rebuild the World Trade Center
Rebuilding the World Trade Center after 9/11 has been one of the most complicated, high-profile development projects in history. WTC developer Silverstein Properties was embattled on all sides. Stakeholders were threatening to withhold support from the project. Insurance companies were refusing to pay the billions they owed toward the rebuilding, despite years of litigation.
Leading an integrated approach involving the client, lobbyists, lawyers and public relations professionals, GSG led a multi-pronged communications and advocacy strategy that sought to understand stakeholder sentiments, and gain political and community support, while positioning the company’s leaders as passionate advocates for an aggressive schedule of rebuilding. This approach, over time, built lasting trust and confidence among influencers and the public alike.
Over the last decade, aided by our ongoing campaign, Silverstein Properties achieved a series of victories critical to the rebuilding of the World Trade Center. Silverstein Properties finalized a development agreement with the Port Authority and the City of New York, maintaining its control over a large portion of the site; won a multi-billion dollar insurance settlement with the assistance of the NYS Insurance Department; opened and fully leased 7 World Trade Center, the first new building at the World Trade Center site. In July 2012, Silverstein Properties topped out 4 World Trade Center, which will help ensure Lower Manhattan’s economic strength. Larry Silverstein has been widely recognized as a driving force behind the rebuilding of the World Trade Center and a visionary leader for Lower Manhattan.