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Thought Leadership

February 17, 2017

GSG Compass: It’s Not About Him

All too often in politics, people forget that voters care more about themselves than they do any politician. GSG’s latest Compass survey reveals that voters’ concerns about Donald Trump are … (Read more)

December 6, 2016

Business & Politics: Do They Mix? GSG’s Fourth Annual Study

As we transition into a new presidential administration and what is likely to be a heightened issue environment, GSG’s fourth annual Business & Politics study finds that there is a … (Read more)

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November 8, 2016

Election Night Guide 2016

    … (Read more)

Rock Media analysis
October 26, 2016

CEOs & Gender: A Media Analysis

Gender inequality in the workplace is one of the biggest issues facing corporate America today. Women hold just 4% of leadership positions in Fortune 500 companies and one in four … (Read more)

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October 4, 2016

GSG Compass: Words Matter

Heading into the final days of election season, campaigns are preparing their closing arguments to voters. And with voter distrust at an all-time high, the words campaigns use to describe … (Read more)

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August 3, 2016

GSG Compass: The Outsider Illusion: How Democrats Should Navigate an Angry Electorate

The primaries—not to mention recent events—have brought to the forefront how deeply unhappy, distrustful, and angry Americans are towards their elected leaders. Donald Trump gained traction in the primary—in part—by … (Read more)

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March 20, 2017

Five Questions for House Republicans on Health Care Reform

This week, House Republicans will vote to repeal and replace the Affordable Care Act. Because I worked as part of President Obama’s legislative team to pass that law, and lived … (Read more)

February 17, 2017

Communicating in a Trump World: GSG and PR Council Bring PR Vets Together to Weigh In

The first few weeks of Donald Trump’s presidency have tested the media and communications industry in ways previously unimaginable. A tweet can enrage protesters across the country; murmurs of an … (Read more)

February 14, 2017

SUPER BOWL LI: Business vs. Politics?

During this year’s Super Bowl, we saw a number of commercials that appeared to either explicitly or implicitly, take a political stance. A lumber company tackled immigration. An automobile company … (Read more)

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November 14, 2016

Rethinking Data-Driven Campaigns

I became a political pollster because of my love of data and my passion for politics, including Democratic and progressive causes. Both of those things took a pretty big hit … (Read more)

National Electoral Landscape
November 10, 2016

Why We All Missed It

This morning I woke up ready to figure stuff out. Yesterday I said I didn’t know (well I publicly and colorfully used a four letter word to more appropriately describe … (Read more)

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October 25, 2016

Persuadable Voters Turn to the Internet in their Final Days of Decision-Making

As we enter the final weeks of the 2016 election, undecided voters continue to struggle to make sense of this wild election cycle and are looking for facts online to inform … (Read more)