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Thought Leadership

November 20, 2018

Americans: New Congress should provide check on White House, follow investigation facts

Our new NAVIGATOR post-election survey provides the first message guidance for progressive communicators and Democratic leaders in defining the agendas of the 116th Congress and President Trump. Visit to … (Read more)

November 2, 2018

#HotOrNot – 4 Days ‘Til Election Day: Who’s Trending in NY’s Top Races?

Want to know who’s driving the Twitter conversation this month in two of New York’s top congressional races?  We’re back with our final GSG Hot or Not Scorecard that closely … (Read more)

October 3, 2018

#HotOrNot – Who’s Trending This Month in NY’s Top Congressional Races?

Want to know who’s driving the Twitter conversationthis month in two of New York’s top congressional races?  We’ve partnered with @CityAndStateNY for the Hot or Not Scorecard with updates on … (Read more)

September 17, 2018

Corruption in Congress and the Battle for the Court

Americans remain concerned about corruption and health care costs – and they are divided on Kavanaugh’s confirmation Visit to read this month’s report and learn more about the NAVIGATOR … (Read more)

September 4, 2018

#HotOrNot – The latest social buzz from New York’s most watched congressional races

Want to know the latest on who’s driving the conversation in two of New York’s most closely-watched congressional races? We’re back with a new GSG Hot or Not Scorecard that … (Read more)

August 15, 2018

Winning the Argument in 2018: Focus on the Trump Factor

What does the Trump Factor mean for midterm candidates? Trump is a drag on his party and pressure around big issues is building. Visit to read this month’s report … (Read more)

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July 30, 2018

Power to the People: Igniting Audience Engagement with Human Centered Creative

In our industry everything we do lives and breathes storytelling, but we talk less about the creative muscle behind those stories and how they come to be told. At GSG, … (Read more)

July 18, 2018

SCOTUS Viewfinder

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the nomination of Judge Brett Kavanaugh to the Supreme Court in the week after his announcement. … (Read more)

July 2, 2018

Will Influencer Marketing Survive Increased Scrutiny?

In a year where online ad platforms have come under increased pressure, it’s no longer just Facebook, Twitter, Instagram and YouTube that are under the microscope, but also the community … (Read more)

June 1, 2018

Facebook’s Political Ads Archive is Live

Last week, Facebook officially launched the Political Ads Archive, one of several changes the company has promised to roll out over the next several months in an effort to make … (Read more)

April 17, 2018

“Does this Facebook ad need a disclaimer?” It’s about to.

For the first 10 years of the company’s existence, Facebook’s motto was “move fast and break things.” In the past few weeks, that motto seems to have become “move faster … (Read more)

January 18, 2018

Facebook’s changing News Feed algorithm means relevant content is more important than ever

Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that … (Read more)