All Thoughts

Thought Leadership

June 26, 2018

Winning the Argument in 2018: Images and Ideas to Engage and Persuade

Visit to read this month’s report and learn more about the NAVIGATOR Project. Welcome back to our third issue of NAVIGATOR – our project with a coalition of progressive … (Read more)

May 23, 2018


Welcome back to our second issue of NAVIGATOR – our project with a coalition of progressive leaders designed to deliver monthly polling and insights on real-time issues to your inboxes. … (Read more)

April 17, 2018

Introducing Navigator

GSG has teamed up with a coalition of progressive leaders to bring you NAVIGATOR – a new, ongoing project to deliver monthly polling and insights on real-time issues to your … (Read more)

February 7, 2018

A Call to Action in the Age of Trump

Our 2018 Business and Politics study shows a growing call to action among Americans, who continue to believe corporations have a responsibility to speak out on political and social issues. The … (Read more)

January 31, 2018

#SOTU 2018: Outside the DC Twitter Bubble, Bipartisanship Eludes, Immigration Dominates

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around President Trump’s first State of the Union address. For this analysis, we used the following demographic … (Read more)

January 3, 2018

Want to know who’s driving the conversation this week in the NYC Council Speaker’s race? We’re excited to share a new GSG social media tracker that will closely follow the … (Read more)

All Posts


July 2, 2018

Will Influencer Marketing Survive Increased Scrutiny?

In a year where online ad platforms have come under increased pressure, it’s no longer just Facebook, Twitter, Instagram and YouTube that are under the microscope, but also the community … (Read more)

June 1, 2018

Facebook’s Political Ads Archive is Live

Last week, Facebook officially launched the Political Ads Archive, one of several changes the company has promised to roll out over the next several months in an effort to make … (Read more)

April 17, 2018

“Does this Facebook ad need a disclaimer?” It’s about to.

For the first 10 years of the company’s existence, Facebook’s motto was “move fast and break things.” In the past few weeks, that motto seems to have become “move faster … (Read more)

January 18, 2018

Facebook’s changing News Feed algorithm means relevant content is more important than ever

Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that … (Read more)

November 9, 2017

What Does Last Night Mean for 2018?

Tuesday was a truly great night for Democrats – we should all be proud of the work done by candidates and their teams across the country. These strong performances only make … (Read more)

October 30, 2017

Facebook’s New “View Ads” Feature is a Game Changer

In a little heralded announcement on Friday, Facebook may have changed the online advertising industry forever. A blog post from Rob Goldman, Facebook’s VP of Ads, detailed several new measures … (Read more)