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Thought Leadership

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April 17, 2018

Introducing Navigator

GSG has teamed up with a coalition of progressive leaders to bring you NAVIGATOR – a new, ongoing project to deliver monthly polling and insights on real-time issues to your … (Read more)

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February 7, 2018

A Call to Action in the Age of Trump

Our 2018 Business and Politics study shows a growing call to action among Americans, who continue to believe corporations have a responsibility to speak out on political and social issues. The … (Read more)

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January 31, 2018

#SOTU 2018: Outside the DC Twitter Bubble, Bipartisanship Eludes, Immigration Dominates

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around President Trump’s first State of the Union address. For this analysis, we used the following demographic … (Read more)

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January 3, 2018

Want to know who’s driving the conversation this week in the NYC Council Speaker’s race? We’re excited to share a new GSG social media tracker that will closely follow the … (Read more)

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November 20, 2017

GSG Compass: Our Guide to Winning Your Thanksgiving

  Happy Thanksgiving from GSG! While this year’s divisiveness in politics is bound to put our holiday meals at risk of spiraling into all-out political warfare, we have good news: … (Read more)

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July 31, 2017

Women in Leadership: Tackling Corporate Culture from the Top

The public wants CEOs to prioritize women’s role in leadership and to create meaningful changes in how employee attitudes and company investments allow women to move up the ranks, finds … (Read more)

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April 17, 2018

“Does this Facebook ad need a disclaimer?” It’s about to.

For the first 10 years of the company’s existence, Facebook’s motto was “move fast and break things.” In the past few weeks, that motto seems to have become “move faster … (Read more)

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January 18, 2018

Facebook’s changing News Feed algorithm means relevant content is more important than ever

Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that … (Read more)

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November 9, 2017

What Does Last Night Mean for 2018?

Tuesday was a truly great night for Democrats – we should all be proud of the work done by candidates and their teams across the country. These strong performances only make … (Read more)

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October 30, 2017

Facebook’s New “View Ads” Feature is a Game Changer

In a little heralded announcement on Friday, Facebook may have changed the online advertising industry forever. A blog post from Rob Goldman, Facebook’s VP of Ads, detailed several new measures … (Read more)

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October 16, 2017

#MeToo — When the Numbers are More than Metrics

If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n — Alyssa Milano (@Alyssa_Milano) October 15, 2017 On Sunday, actress Alyssa Milano tweeted … (Read more)

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October 10, 2017

Where does the NFL go from here?

The millions of Americans who tune in each week to watch professional football continue to have a front row seat to a match up happening on and off the field: … (Read more)