February 10, 2016

GSG Blue Book: Best Practices for Campaigns and Digital Comms

The 2016 campaign represents a turning point for digital communications. Gone are the days of digital proving its worth, feeding on the scraps that fell from the table of TV … (Read more)

February 9, 2016

The Self-Fulfilling Prophecy of Media Polling

There has been much debate this election cycle—academic and otherwise—on the impact of polls in creating political realities. Since the unexpected rise of Donald Trump to frontrunner status, many have … (Read more)

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January 7, 2016

There’s Nothing Lacking in Slacking

In the past few years we’ve seen Facebook users overlaying their profile pictures with the French flag following the terrorist attacks in Paris, entire revolutions organized on Twitter, and the … (Read more)

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January 6, 2016

A Word to the Wise: Phrases for Women to Avoid this Year

Women made up 47 percent of the U.S. labor force but only hold 17 percent of Fortune 500 board seats. In an election cycle where we have two women in … (Read more)

December 31, 2015

2015 in Hashtags

It was during intermission of a play when my best friend of 12 years pointed to her Facebook feed on her phone and asked, “What color is this dress?” Thankfully, … (Read more)

December 18, 2015

Star Wars and Political Polarization

Political polarization has deep roots – even a long, long time ago, in a galaxy far, far away, Democrats and Republicans disagree. GSG Original Research asked nationwide adults their opinions of … (Read more)

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December 14, 2015

Examining “Glass Lions and Glass Ceilings”: Why Parental Leave is Good for Families and Companies

At the Holmes Report’s Global Public Relations Summit this past October, I had the opportunity to attend a panel entitled “Glass Lions and Glass Ceilings: Leaning in to Shatter Stereotypes … (Read more)

November 29, 2015

Thanksgiving is for Sharing

America’s favorite feast is upon us. While some may be obsessing over green bean casserole recipes and place settings, others are preparing their thumbs and iPhones for the greatest Instagram-able, … (Read more)

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November 18, 2015

4 Lessons from News, Views, and Brews in D.C.

Last week, the GSG Digital Team took our digital forum News, Views, and Brews on the road to our D.C. office. We addressed issues from the “death” of Twitter as … (Read more)

October 28, 2015

#LOL’ing Their Way to the World Series – Tracking Mets’ Fans Twitter Behavior

July 30, 2015 was a no good, very bad day for the New York Mets and their fans. The day after the team pulled out of a trade for Milwaukee … (Read more)

October 28, 2015

The Future of the News is here – Media Relations after the Article

How do you read the New York Times? The chances are the answer to that question is “lots of ways.” The help section of The Times’ website lists 14 different … (Read more)

October 21, 2015

Why do Facebook Reactions matter?

There has long been debate over the Facebook Like button and whether it can accurately capture a user’s true reaction to a post. If a post makes you sad or … (Read more)