Blog

July 30, 2018

Power to the People: Igniting Audience Engagement with Human Centered Creative

In our industry everything we do lives and breathes storytelling, but we talk less about the creative muscle behind those stories and how they come to be told. At GSG, … (Read more)

July 18, 2018

SCOTUS Viewfinder

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the nomination of Judge Brett Kavanaugh to the Supreme Court in the week after his announcement. … (Read more)

July 2, 2018

Will Influencer Marketing Survive Increased Scrutiny?

In a year where online ad platforms have come under increased pressure, it’s no longer just Facebook, Twitter, Instagram and YouTube that are under the microscope, but also the community … (Read more)

June 1, 2018

Facebook’s Political Ads Archive is Live

Last week, Facebook officially launched the Political Ads Archive, one of several changes the company has promised to roll out over the next several months in an effort to make … (Read more)

April 17, 2018

“Does this Facebook ad need a disclaimer?” It’s about to.

For the first 10 years of the company’s existence, Facebook’s motto was “move fast and break things.” In the past few weeks, that motto seems to have become “move faster … (Read more)

January 18, 2018

Facebook’s changing News Feed algorithm means relevant content is more important than ever

Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that … (Read more)

November 9, 2017

What Does Last Night Mean for 2018?

Tuesday was a truly great night for Democrats – we should all be proud of the work done by candidates and their teams across the country. These strong performances only make … (Read more)

October 30, 2017

Facebook’s New “View Ads” Feature is a Game Changer

In a little heralded announcement on Friday, Facebook may have changed the online advertising industry forever. A blog post from Rob Goldman, Facebook’s VP of Ads, detailed several new measures … (Read more)

October 16, 2017

#MeToo — When the Numbers are More than Metrics

If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n — Alyssa Milano (@Alyssa_Milano) October 15, 2017 On Sunday, actress Alyssa Milano tweeted … (Read more)

October 10, 2017

Where does the NFL go from here?

The millions of Americans who tune in each week to watch professional football continue to have a front row seat to a match up happening on and off the field: … (Read more)

August 21, 2017

Twitter analysis confirms that Americans are looking for companies to take a stance

We’ve been closely following this week’s events around the CEO exits from Trump’s Business Councils and Wednesday’s disbanding of those groups. GSG explored how this played out on social media … (Read more)

August 21, 2017

CEO Exits from Trump’s Business Council: Americans Expect Corporate Engagement

The weekend’s tragic events in Charlottesville and President Trump’s initial delayed and tepid reaction, followed by his double down on the dual culpability of both sides, have seen widespread condemnation. … (Read more)