Grassroots & Grasstops Organizing
How does an organization develop and activate a coalition of disparate like-minded organizations within a short timeframe? How do you know which communities to target to rally around a specific cause?


WE’RE FIRM BELIEVERS IN THE POWER OF GRASSROOTS AND GRASSTOPS ORGANIZING TO HARNESS THE POWER OF INDIVIDUALS AS AN INVOLVED, EMPOWERED COMMUNITY.

We begin by assessing the goal and identifying the individuals and groups of people who are impacted by an issue or decision. Next, we develop the strategy and messaging that will educate and ultimately mobilize our targeted audience.

We then build a coalition of organizations, community leaders, and everyday people, and provide them with all of the tools necessary to take actions that can make a tangible impact on decision makers and broader public opinion.

Grassroots & Grasstops Organizing Services :
  • Coalition building and management
  • Grasstops education and mobilization
  • Grassroots organizing
  • Online and offline advocacy materials
  • Community relations
  • E-advocacy campaigns

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How do you reach and inspire diverse audiences given today’s media landscape? How do you negotiate complex, time-sensitive issues when you have limited time to react? How do you ensure your interests come out on top?

No one shapes and manages opinions like Global Strategy Group. Whether the challenge is political, corporate or advocacy, our integrated approach engages multiple stakeholders with proven strategies and tactics.

Global Strategy Group develops and manages large-scale integrated campaigns that leverage five key practice areas:

Examples of how our practice areas come together in integrated campaigns:


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