Forbes: New Data Shows It’s Smart To Align Business And Social Missions

Today, most business leaders recognize the importance of attaching yourself to a social issue. GSG’s Julie Hootkin weighs in.

See below for an excerpt of the article, or click here for the full piece.

Looking at this and other data, GSG EVP Julie Hootkin found that “companies’ stances on political and social issues can have a positive impact on brand favorability. Certainly, some stances are more polarizing than others but, for the most part, actively communicating around corporate values provides real benefits.”


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