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Glen Caplin Joins GSG

We’re pleased to announce that Glen Caplin has joined the firm as Senior Vice President. Caplin will be based in GSG’s New York office and will be responsible for strategic communications and public affairs, and will also focus on media relations campaigns for the NY, DC and national media markets.

Caplin, who brings significant experience communicating for both corporate and political brands, most recently served as Senior Communications Director to U.S. Senator Kirsten Gillibrand (D-NY) – managing the Senate office’s communications department, leading social media strategy, and acting as on-the-record spokesman. Caplin also served as the lead strategist and advisor to the Senator and Chief-of-Staff on matters ranging from legislation to policy issues to political strategy. Originally joining Senator Gillibrand’s office as Press Secretary, Caplin led all media relations efforts, and has developed strong ties with NY, DC, national and local press.

In addition to his political and government experience, Caplin co-founded a grassroots marketing and radio promotion company where he handled all aspects of client relations to new business and executing marketing campaigns. His clients included well-known record labels such as Atlantic Records, Capitol Records, Columbia Records, Jive Records, Island Def Jam Music Group, RCA Records, among others. He also led marketing programs for Fortune 500 companies including The Ford Motor Company. He also served as Special Assistant to the President and Vice President at Rubenstein Associates, the New York PR firm, where he counseled clients facing reputational management challenges.

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