New GSG Viewfinder Platform Tracks Audience Attitudes in Real-Time
In today’s heightened issue environment, organizations must understand and be responsive to rapidly shifting public attitudes
Global Strategy Group (GSG) has launched a new offering—GSG Viewfinder—that will help clients across business, politics, and causes track and understand their audiences—up to the minute—using advanced social media listening and analysis. GSG Viewfinder delivers highly customizable audience sets that provide actionable insights on messaging and communications that will deliver positive outcomes. These are based on GSG’s proprietary consumer, voter-file and other rich data sources. The suite of services includes real time tracking of trends and events, audience sentiment analysis, voter-file matching and targeting to the individual level.
“Today’s fast-paced environment demands that organizations have a real-time understanding of what their most important and influential audiences are saying on the issues that matter,” said Nick Gourevitch, GSG Partner and Head of Research and Analytics. “Many qualitative research tools are effective, but can be too slow for fast-moving events. GSG Viewfinder provides fast, actionable insights into what audiences are saying – allowing organizations to make vital communications decisions as events take shape.”
“Ensuring that you have the best insights into the varying points of view of your target audiences is paramount to a successful campaign,” notes Tanya Meck, GSG Partner and Head of Communications and Public Affairs. “We know our clients need the most information they can get about their key stakeholders, and this new platform is part of our commitment to continuing to provide cutting-edge solutions to get them there.”
GSG Viewfinder leverages two decades of insights from GSG’s political and public affairs research with cutting-edge social media listening methodology. The platform was developed and will be managed by a multidisciplinary team of digital experts and research analysts, who bring deep experience leading data-driven communications strategy and insights for Fortune 500 companies, national political leaders, and major foundations and trade associations.