Angela Kuefler

Vice President, Research

Angie’s strategic consulting began in Kindergarten, when she tried to tell two boys how to stack all the blocks in the bucket so the cover would fit. Rather than appreciate her efficiency, they told her to stop being so bossy. Luckily, she didn’t listen, and has since advised campaigns, corporations, and issue advocacy groups on how on to make all the pieces fit to reach their goals.

Angie takes a holistic approach to research under the belief that you can’t win an election, solve a problem, or build market share unless you fully understand it. Her favorite research questions are not those about what people believe, but why?

She has done extensive political work in the mid-west for candidates and Senate and Congressional IEs. At the local level, Angie oversaw the polling in over 20 districts in Minnesota during the successful 2012 House Democratic Caucus’ campaign to retake the majority. In her corporate work, Angie has polled and led focus groups for clients on branding strategy, building a positive corporate reputation, tracking the effectiveness of communications, and extensively testing advertising.

Angie has also become one of the go-to consultants on American attitudes towards guns and gun violence, having done research for American’s for Responsible Solutions (created by Gabby Giffords and Mark Kelly), the Brady Campaign to Prevent Gun Violence, Everytown for Gun Safety, and the Washington Alliance for Gun Responsibility’s successful ballot initiative to expand background checks.

When not working, Angie can be found practicing her French at wine shops, installing shelves in every nook and corner to accommodate her ever expanding shoe collection, and rooting for her much-loved Minnesota Vikings…who bring her nothing but heartache.