Emily Norman

Vice President, Analytics

Emily has worked at the intersection of communications, digital, research, and analytics for nearly 10 years. In her role at GSG, she is part of a team that leverages new techniques in predictive modeling, data science, and analytics.

Emily’s experience includes traditional consulting in corporate environments, electoral politics and data science. She started off her career working at McKinsey & Company specializing in consumer insights and predictive modeling. In 2010, she took that experience to the Democratic National Committee where she oversaw analytics and polling for all targeted races in the west and southwest regions including Boxer (Sen-CA), Brown (Gov-CA), Murray (Sen-WA), Bennet (Sen-CO) and Giffords (Rep-AZ). She left the DNC only to become a founding member of Obama’s 2012 analytics team heading national constituency analytics and finishing the cycle as the Data Director in Colorado. Following the election, she took on the role of Data and Analytics Director for KIPP, a charter school network, in Washington, D.C..

Emily recently completed a Masters of Public Policy at the Harvard Kennedy School of Government, while simultaneously consulting on a variety of analytics projects for clients, including the United Nations High Commission on Refugees, Oscar Health, EMILY’s List, the AFL-CIO, and Hillary for America. She received her B.S. in mathematics from Bryn Mawr College.