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Post by Luke

July 2, 2018

Will Influencer Marketing Survive Increased Scrutiny?

In a year where online ad platforms have come under increased pressure, it’s no longer just Facebook, Twitter, Instagram and YouTube that are under the microscope, but also the community ... (Read more)

January 18, 2018

Facebook’s changing News Feed algorithm means relevant content is more important than ever

Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that ... (Read more)

February 10, 2016

GSG Blue Book: Best Practices for Campaigns and Digital Comms

The 2016 campaign represents a turning point for digital communications. Gone are the days of digital proving its worth, feeding on the scraps that fell from the table of TV ... (Read more)

November 18, 2015

4 Lessons from News, Views, and Brews in D.C.

Last week, the GSG Digital Team took our digital forum News, Views, and Brews on the road to our D.C. office. We addressed issues from the “death” of Twitter as ... (Read more)

October 28, 2015

The Future of the News is here – Media Relations after the Article

How do you read the New York Times? The chances are the answer to that question is “lots of ways.” The help section of The Times’ website lists 14 different ... (Read more)

June 29, 2015

How two #SCOTUS decisions, and two social reactions, demonstrate the end of political debate on same sex marriage

There have been few weeks more momentous than last week in the Supreme Court, with the Affordable Care Act upheld and the right to equal marriage affirmed. The issues at ... (Read more)

September 16, 2014

Great Scot! Look at all this polling!

Tomorrow, Scotland faces an independence referendum to break from the rest of the United Kingdom. Pro-union forces have been thrown into panic by a poll from the UK polling agency ... (Read more)

January 30, 2014

#SOTU Scored 238 “Mileys” and Nobody Even Knew

Twitter is becoming an increasingly event-driven medium. People are moved to talk about things that are happening around them in real time, and they use Twitter to share their thoughts. ... (Read more)

November 8, 2013

The #Shutdown: Obama’s new bully pulpit, governing through social media

Many people have called the government shutdown a turning point. It is the end of the president’s compromising, the beginning of a split in the GOP, and somehow (simultaneously) represents ... (Read more)

June 19, 2013

“Am I Influential?” – The many failures of Twitter influence

“Am I influential?” is a question that obsesses us online. The popularity of engines like Klout that measure how many friends and followers we have, and spit out a number ... (Read more)

March 20, 2013

Herding Through the Grapevine: Why Novelty Shouldn’t Cloud Your Social Media Judgment

“At this stage of the game, I would argue that any brand could use it.” How often is this true about a medium? At GSG’s recent Social Media Week event, ... (Read more)