Willis first became involved in the data side of politics when he volunteered for various political campaigns in college. Hooked ever since, Willis has found his place at GSG where he works with a variety of voter file and consumer datasets, assists with sampling, programming, fielding, and analyzing surveys for a broad range of clients.
Prior to GSG, Willis worked at TargetSmart, where he used the latest political data targeting technology to help organizations engage relevant audiences on critical issues. Before TargetSmart, Willis began his career with Imprenta Communications Group, an ethnic-focused communications and public affairs firm in southern California.
A native of southern California, Willis graduated as a member of the Commonwealth Honors College from UMass Amherst, avidly embraces “whatcha talking about?” jokes, and can be found running NYC’s parks and trails when not working.