Downloads

Full Report

After 100 Days: How Corporate America Should Navigate Trump’s Engagement with their Brands

Americans are more politically divided than ever. And, with a president who has sent companies into instant crisis communications mode with a single tweet, corporate leaders are looking to understand and navigate an increasingly complex intersection of business and politics.

Post 100 day mark, what have we learned so far?  Do companies need to be entirely pro-Trump, or entirely anti-Trump? And what’s the best way for companies to communicate with their stakeholders in this heightened issue environment?

New data from GSG reveals that, despite consumer polarization and the with us or against us attitude of the White House, there is room for nuance as companies seek to communicate effectively on the issues of the day.

Check out the new data here for what companies need to know for the next 100 days and beyond.