Mr. Trump goes to Cleveland: Should companies follow?

Americans support companies’ decisions not to sponsor Trump’s GOP convention; Sponsoring can actually hurt companies’ reputations

Americans want companies to engage with political issues, and believe they have an impact when they do. Recently, a number of companies have made news by withdrawing their sponsorship of the Republican National Convention, where Donald Trump is the presumptive nominee. In a recent survey, GSG found that three in five Americans approve of these companies’ decision. Likewise, sponsoring the Trump GOP Convention can actually hurt companies’ reputations.

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