Winning the Argument in 2018: Images and Ideas to Engage and Persuade

Americans are motivated to take action on key issue fights. They are also concerned about Trump’s narcissism and congressional corruption.

Visit NavigatorResearch.org to read this month’s report and learn more about the NAVIGATOR Project.

Welcome back to our third issue of NAVIGATOR – our project with a coalition of progressive leaders designed to deliver monthly polling and insights on real-time issues to your inboxes. In a time when the news cycle is the length of a tweet, and the stakes are higher than ever, our community faces a messaging challenge – how do we use the best words, language, and images to win arguments on critical issues?

Topics up this month:

  • Engagement vs. Exhaustion: What motivates voters to take action, and what just makes them despair?
  • What is the imagery that best defines Trump and the GOP, and how does it relate to voters’ perceptions of Trump, the party, and their agenda? (Hint: there’s a pic of a crying baby in this issue)

Read this month’s full report at NavigatorResearch.org