Council of PR Firms “Firm Showcase” Features GSG!
GSG was thrilled to be featured in the Council of Public Relations Firms “Firm Showcase” last week!
The article Rooted in Research: Global Strategy Group by Matt Shaw highlighted GSG’s expansion, and the important role that research and accountability play in all of the firm’s client engagements.
“Today, research tasks still reside at the core of most strategic communications engagements the firm does, for both political and corporate clients. ‘We’re firm believers in research,’ co-founder Jefrey Pollock notes. ‘We believe in being accountable for communication services and strategic guidance—research is an incredible way to do that.’
“A belief in accountability follows naturally from the firm’s political roots. As co-founder Jon Silvan explains, nobody in politics makes a move without providing polling data to support it. Corporate clients so often pay lip service to research and analytics, but they haven’t integrated it as fully into strategy as political clients have. ‘There’s always an election in politics no matter what…There are winners and losers. This ‘results’ mentality carries over into all the work we do, giving us an edge with corporate and non-profit clients.’”
To read the full article on The Council of PR Firms website, click here.