Ewing Marion Kauffman Foundation
Elevating entrepreneurship and education initiatives across the U.S.
GSG works with the Ewing Marion Kauffman Foundation to promote their work in education and entrepreneurship across the country. Over the past few years, GSG has helped the foundation advance their mission of breaking down barriers that stand in the way of people starting and growing their businesses and receiving an education that will prepare them for the future of work.
GSG has collaborated with the Kauffman Foundation to build, launch, and manage campaigns – from testing messaging to inform the strategy, to rolling out the effort and securing media coverage, to launching a digital advertising campaign to reach the right people at the right time.
Most recently, GSG helped inform the messaging and strategy behind America’s New Business Plan, the Kauffman Foundation’s bipartisan policy platform focused on startups and small businesses. GSG also launched a multi-faceted communications effort around the Future of Learning, a main priority of the foundation’s education work.
Outside of specific campaigns, GSG helps elevate Kauffman’s work in the media so that issues around entrepreneurship and education get the national attention they deserve. GSG has helped secure coverage in top-tier outlets including Fast Company, Inc., The Hill, Forbes, and Education Week, among others.