Vera Institute of Justice
Elevating priority criminal justice initiatives nationally
The Vera Institute of Justice, a leading research and policy organization focused on criminal justice, partners with GSG to gain national attention for several of its priority initiatives, including Restoring Promise, aimed at transforming correction units from being punitive to being rehabilitative, and In Our Backyards, seeking to reduce incarceration and reform criminal justice in rural communities.
After creating a high-level messaging framework for each initiative, GSG worked with Vera to map out key milestone moments, such as when relevant data or reports were planning to be released, tying media outreach to these events to maximize coverage. Our strategy has paid off, resulting in coverage GSG secured for these initiatives in USA Today, The Atlantic, Citylab, and Glamour Magazine.