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Blog

June 25, 2019

Corporations should honor Pride year-round

As we come up on the 50th anniversary of the Stonewall Uprising this month, it is clear that we as a country have come a long way in our acceptance … (Read more)

April 12, 2019

Watching the Throne: Democrats, Republicans, and the Battle for Westeros

Like millions of other people, we are excited about the return of Game of Thrones this season. Our online analysis – “Watching the Throne: Democrats, Republicans, and the Battle for … (Read more)

February 27, 2019

Canceling Amazon HQ2: 8 things we learned from the online reaction in New York and the New York Media

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the cancellation of Amazon’s plan’s to bring its second headquarters to New York City. Below are … (Read more)

July 30, 2018

Power to the People: Igniting Audience Engagement with Human Centered Creative

In our industry everything we do lives and breathes storytelling, but we talk less about the creative muscle behind those stories and how they come to be told. At GSG, … (Read more)

July 18, 2018

SCOTUS Viewfinder

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the nomination of Judge Brett Kavanaugh to the Supreme Court in the week after his announcement. … (Read more)

July 2, 2018

Will Influencer Marketing Survive Increased Scrutiny?

In a year where online ad platforms have come under increased pressure, it’s no longer just Facebook, Twitter, Instagram and YouTube that are under the microscope, but also the community … (Read more)

June 1, 2018

Facebook’s Political Ads Archive is Live

Last week, Facebook officially launched the Political Ads Archive, one of several changes the company has promised to roll out over the next several months in an effort to make … (Read more)

April 17, 2018

“Does this Facebook ad need a disclaimer?” It’s about to.

For the first 10 years of the company’s existence, Facebook’s motto was “move fast and break things.” In the past few weeks, that motto seems to have become “move faster … (Read more)

January 18, 2018

Facebook’s changing News Feed algorithm means relevant content is more important than ever

Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that … (Read more)

November 9, 2017

What Does Last Night Mean for 2018?

Tuesday was a truly great night for Democrats – we should all be proud of the work done by candidates and their teams across the country. These strong performances only make … (Read more)

October 30, 2017

Facebook’s New “View Ads” Feature is a Game Changer

In a little heralded announcement on Friday, Facebook may have changed the online advertising industry forever. A blog post from Rob Goldman, Facebook’s VP of Ads, detailed several new measures … (Read more)

October 16, 2017

#MeToo — When the Numbers are More than Metrics

If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n — Alyssa Milano (@Alyssa_Milano) October 15, 2017 On Sunday, actress Alyssa Milano tweeted … (Read more)