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Blog

November 7, 2019

Highly Motivated Talent Deserves Great Clients

Talent recruitment and retention are variously described these days as a fight, a battle, even a war.  When the stakes are that high, winning becomes even more critical. How do … (Read more)

October 4, 2019

Lessons in GSG HERstory: Carter Johnson

Professional Life and Accomplishments In 100 words or less, tell us about your career path.  Internships rule because every job I’ve had was influenced by them. I did an internship … (Read more)

August 23, 2019

Lessons in GSG HERstory: Michelle Woodruff

Professional Life and Accomplishments Who are your female mentors, role models, favorite trail blazers, or heroes? Cheesy answer – but my Mom is my female role model. She was a … (Read more)

August 2, 2019

Lessons in GSG HERstory: Emily Williams

Professional Life and Accomplishments What would your co-workers be surprised to know about you? I often get 360 feedback about how “cool, calm, and collected” I am (which I love!), … (Read more)

July 30, 2019

Getting Authorized to Run Political and Issue Advocacy Digital Ads [UPDATED]

By: The GSG Digital Team Over the past year, major digital media companies have rolled out new policies for running political and issue advocacy ads on their platforms. These policies … (Read more)

July 26, 2019

Lessons in GSG HERstory: Alyssa Yeager

Professional Life and Accomplishments In 100 words or less, tell us about your career arc.  I moved to NYC to work in editorial design in 2015, then got caught up … (Read more)

July 12, 2019

Lessons in GSG HERstory: Anna Durrett

Professional Life and Accomplishments In 100 words or less, tell us about your career path.  More of a zig-zag: always was interested in politics and worked on Hillary Clinton’s Senate … (Read more)

June 25, 2019

Corporations should honor Pride year-round

As we come up on the 50th anniversary of the Stonewall Uprising this month, it is clear that we as a country have come a long way in our acceptance … (Read more)

April 12, 2019

Watching the Throne: Democrats, Republicans, and the Battle for Westeros

Like millions of other people, we are excited about the return of Game of Thrones this season. Our online analysis – “Watching the Throne: Democrats, Republicans, and the Battle for … (Read more)

February 27, 2019

Canceling Amazon HQ2: 8 things we learned from the online reaction in New York and the New York Media

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the cancellation of Amazon’s plan’s to bring its second headquarters to New York City. Below are … (Read more)

July 30, 2018

Power to the People: Igniting Audience Engagement with Human Centered Creative

In our industry everything we do lives and breathes storytelling, but we talk less about the creative muscle behind those stories and how they come to be told. At GSG, … (Read more)

July 18, 2018

SCOTUS Viewfinder

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around the nomination of Judge Brett Kavanaugh to the Supreme Court in the week after his announcement. … (Read more)