Global Strategy Group Launches Analytics Practice
Solution will help companies better understand consumers and campaigns better understand voters
Global Strategy Group (GSG) announced today the launch of its new Analytics Practice that will help companies better understand consumers and campaigns better understand voters by taking advantage of new technology and the enormous amounts of data now available.Combined with the firm’s award-winning public opinion polling capabilities, the practice will provide an integrated approach that gives organizations the most nuanced understanding of how to reach their customers, key constituents, voters and other audiences in a more consistent, compelling way.
GSG Analytics will be led by Emily Norman, an alum of Obama for America’s analytics team and McKinsey & Company. She joins an existing team of experienced data scientists and digital experts and will work alongside one of the largest and most recognized polling teams in the country led by top Democratic pollsters Nick Gourevitch and Jefrey Pollock.
“We have spent the last two decades helping elect some of the nation’s top leaders and building Fortune 500 reputations, so we know how to help our clients most effectively reach their audiences,” said Gourevitch, Managing Director and Partner. “Today that means targeting customers or voters on an individual level. Our approach is unique because we bring analytics and traditional polling together under one roof—this gives our clients the most comprehensive understanding of their audiences.”
GSG’s offering brings the application of new technology and data visualization to the worlds of polling and analytics. It combines proprietary data with large investments in consumer, voter,and public information files, and includes Predictive Modeling, Segmentation, Digital Analytics,and Experimental Design.
“I am excited to join a firm that combines the best minds from business and politics to provide our corporate, political, and advocacy clients with such a unique, comprehensive approach,”says Norman. “I look forward to working with our clients to take advantage of these new tools to help them achieve their goals.”
Norman brings to GSG a cross-disciplinary background in traditional management consulting,electoral politics and data science. She has held roles within the Democratic National Committee and Obama for America, including serving as Analytics Operation Vote Lead (leading national constituency analytics) and Colorado Data Director in President Obama’s re-election campaign. She also worked at Deloitte and McKinsey & Company with clients across the corporate, higher education, and national government spaces. She served as Director of Datafor KIPP, the charter school network, and consulted on projects for the United Nations, OscarHealth, EMILY’s List, and the AFL-CIO. She is also a recent graduate of Harvard University’s Kennedy School for Public Policy.
GSG’s Research Practice includes one of the largest and most respected polling teams in thecountry and counts multiple PhDs on staff. GSG has polled in more federal races than any other Democratic polling firm since the 2010 election cycle.