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Gorkana: Behind the Headlines with Dana Yeganian

Gorkana Group profiled GSG’s Dana Yeganian in their “Behind the Headlines” series. See below for a preview of the piece. You can visit this page for the entire article.

My ideal day is…
An early morning walk in Central Park with our dog, a good workday with lots of client and colleague interaction, followed by a great dinner with my family. (And then another walk in Central Park with the dog.)

What made me want to get into PR was…
I fell into PR. I never took a PR class and didn’t have my first PR internship until my final semester of college in Gov. Jim Hunt’s press office. That experience made me realize how much opportunity there was to influence issues and make a difference without having to necessarily be a reporter.

Five words that describe me…

  1. Driven
  2. Friendly
  3. Approachable
  4. Fair
  5. Tough

I always thought I’d be…
A journalist. Murphy Brown was my favorite TV show when I was a kid – an unusual choice at the time, I’m sure. While I didn’t become Murphy Brown, I was lucky enough to learn about good writing and good journalism from some of the best at UNC-Chapel Hill and from a slew of mentors at internships and in early jobs.

Recent News

December 4, 2019

Veteran pollster Mario Brossard joins rapidly-growing GSG Politics and Insights team

November 6, 2019

GSG’s President Jefrey Pollock on The Great Battle Ground Podcast

November 6, 2019
Awards 

GSG’s Rowhan Baptiste, Jennifer Rea Named PR Industry’s Rising Stars

October 30, 2019

Reaching voters where they are: GSG’s Multi-Channel Approach to Polling