Newsweek: Dems Push Equal Pay as a Vote Winner in TX and Beyond

GSG’s Julie Hootkin recently shared her thoughts on the equal pay platform and reaching women voters heading into midterm elections…

“Women are obviously an important constituency for Democrats and Democrats have historically enjoyed real advantages among women,” said Democratic pollster Julie Hootkin. But in the last midterm election, the famous Democratic shellacking of 2010, Democrats only took 48 percent of women’s votes, compared to 55 percent in the 2006 midterm elections.

“As people look to evaluate 2010 and think about ways that they can not just engage but also motivate women to come out in the midterm elections, there’s a fundamental belief that equal pay, in tandem with things like the minimum wage, offer Democrats a real opportunity to connect with women on economic issues,” she said.

It’s a strategy that kills two birds with one stone, so to speak. “It is something that will allow Democrats to engage women but also focus the narrative on economic issues,” Hootkin said.

“I think there’s been a commitment on the part of Democrats, from the top of the ticket down,” to focus on equal pay, said Hootkin, noting that President Obama made a point of making the Lilly Ledbetter Fair Pay Act the first bill he signed when he became president in 2009. He mentioned it again in his State of the Union Address this year. “I think that it is something we will be hearing from now until November.”

To read the full Newsweek article click here.





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