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USA Today: Down-ballot Races Boost Online Ads as Election Nears

GSG’s Julie Hootkin speaks with USA Today on the importance of digital in down-ballot races:

“TV is a good mechanism for introducing candidates to voters, but digital works better as voters are trying to evaluate candidates, learn more about them and fill in the missing pieces from what they may have seen on TV.”

Click here for the full article.

 

 

 

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