Washington Post: Looking to attract the last of the undecided voters? Advertise online.
Despite being bombarded by TV ads in the final days of the 2014 midterm campaigns, undecided voters (yes, they do exist) are going online before they decide how to cast their ballots.
In a new study by Republican firm Public Opinion Strategies, Democratic firm Global Strategy Group, and Google, “persuadable” voters in Colorado, Florida, Iowa, Louisiana, and North Carolina were polled to find out where they were getting information about candidates.
The study found that 50 percent of voters hear about candidates on television, then they hit the Web.
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