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Post by Emily

February 29, 2016

Reactions have arrived

Last fall, Facebook began testing a new feature called “Reactions” – the social platform’s answer to a call for moving beyond the Like button – because let’s face it, we ... (Read more)

February 10, 2016

GSG Blue Book: Best Practices for Campaigns and Digital Comms

The 2016 campaign represents a turning point for digital communications. Gone are the days of digital proving its worth, feeding on the scraps that fell from the table of TV ... (Read more)

October 21, 2015

Why do Facebook Reactions matter?

There has long been debate over the Facebook Like button and whether it can accurately capture a user’s true reaction to a post. If a post makes you sad or ... (Read more)

October 20, 2014

Upcoming GSG Event: Communicating Effectively in the Digital Age

What distinguishes a digital writer from a traditional journalist? What content are digital writers and editors encouraged to develop? What do digital publications think of traditional public relations techniques? On ... (Read more)

May 13, 2014

Top Five Tips for Social Media Advertising

Last Wednesday, we hosted a panel on everything you ever wanted to know about online advertising (and some stuff you didn’t), with reps from Google, Facebook, and Twitter. We learned ... (Read more)

May 6, 2014

Everything you ever wanted to know about online advertising (and some stuff you didn’t)

A common theme in our digital communications work at GSG is the overlap of owned, earned, and paid media. Most of our clients are comfortable with their own content (owned) ... (Read more)