News about Julie

July 12, 2019

GSG’s Business & Politics insights set stage for new Harvard case study

We’re excited to share our work in a new Harvard case study. Published by the Ash Center for Democratic Governance and Innovation at Harvard Kennedy School and authored by Ash ... (Read more)

January 3, 2019

GSG’s Julie Hootkin Named One of City & State’s Responsible 100

Congrats to GSG’s Julie Hootkin for being named as one of this year’s most outstanding corporate citizens on City & State NY’s Responsible 100 list. The Responsible 100 honors New ... (Read more)

December 20, 2016

Forbes: New Data Shows It’s Smart To Align Business And Social Missions

Today, most business leaders recognize the importance of attaching yourself to a social issue. GSG’s Julie Hootkin weighs in. See below for an excerpt of the article, or click here ... (Read more)

November 5, 2016

USA Today: Down-ballot Races Boost Online Ads as Election Nears

GSG’s Julie Hootkin speaks with USA Today on the importance of digital in down-ballot races: “TV is a good mechanism for introducing candidates to voters, but digital works better as ... (Read more)

November 5, 2016

NYT: Voters Increasingly Turning to Internet for Information, Survey Shows

The New York Times’ Maggie Haberman talks with GSG’s Julie Hootkin on where persuadable voters are turning for their information as the countdown until Election Day continues. See below for ... (Read more)

October 31, 2016

NYT: Will a Yuengling Executive’s Endorsement of Trump Hurt Beer Sales?

Simply staying out of politics isn’t much of an option for business owners, and customers may not want that anyway. In the wake of Yuengling’s recent endorsement of Trump, The ... (Read more)

August 18, 2016

Directors & Boards: Why Corporations Have an Important Role to Play in Political and Social Issues

With so much dysfunction and partisanship coming out of Washington, Americans are increasingly frustrated with the government’s inability to get things done. As a result, Americans are looking elsewhere for leadership ... (Read more)

July 12, 2016

Global Strategy Group Launches Analytics Practice

Solution will help companies better understand consumers and campaigns better understand voters Global Strategy Group (GSG) announced today the launch of its new Analytics Practice that will help companies better understand ... (Read more)

May 18, 2016

Global Strategy Group Launches Corporate Impact Practice

Global Strategy Group (GSG) announced today a new Corporate Impact Practice that will help corporations build and protect their brands, reframe their corporate social responsibility (CSR) programs, and manage business ... (Read more)

November 3, 2014

Washington Post: Looking to attract the last of the undecided voters? Advertise online.

Despite being bombarded by TV ads in the final days of the 2014 midterm campaigns, undecided voters (yes, they do exist) are going online before they decide how to cast ... (Read more)

April 14, 2014

Newsweek: Dems Push Equal Pay as a Vote Winner in TX and Beyond

GSG’s Julie Hootkin recently shared her thoughts on the equal pay platform and reaching women voters heading into midterm elections… “Women are obviously an important constituency for Democrats and Democrats ... (Read more)

March 19, 2014

Washington Post: As viewing habits change, political campaigns must change their habits, as well

GSG’s Julie Hootkin recently presented a survey that found the country has reached “a tipping point” in the competition for viewers between traditional live television and other forms of viewing ... (Read more)

October 9, 2012

GSG’s Julie Hootkin named to City & State’s Rising Stars: 40 Under 40 of 2012

GSG is delighted to congratulate Julie Hootkin, who has been recognized by City & State as one of 40 Under 40 Rising Stars in New York City. (Read more)