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Post by Julie

February 14, 2017

SUPER BOWL LI: Business vs. Politics?

During this year’s Super Bowl, we saw a number of commercials that appeared to either explicitly or implicitly, take a political stance. A lumber company tackled immigration. An automobile company ... (Read more)

October 25, 2016

Persuadable Voters Turn to the Internet in their Final Days of Decision-Making

As we enter the final weeks of the 2016 election, undecided voters continue to struggle to make sense of this wild election cycle and are looking for facts online to inform ... (Read more)

February 10, 2016

GSG Blue Book: Best Practices for Campaigns and Digital Comms

The 2016 campaign represents a turning point for digital communications. Gone are the days of digital proving its worth, feeding on the scraps that fell from the table of TV ... (Read more)

October 10, 2012

Internet is Key Channel to Reach Persuadable Voters Finds New Study from Google, GSG and POS

As the 2012 campaign enters its final weeks, new research suggests that the Internet offers candidates a real opportunity to reach the most sought-after voters – those who have not ... (Read more)