Post by Michelle

December 14, 2015

Examining “Glass Lions and Glass Ceilings”: Why Parental Leave is Good for Families and Companies

At the Holmes Report’s Global Public Relations Summit this past October, I had the opportunity to attend a panel entitled “Glass Lions and Glass Ceilings: Leaning in to Shatter Stereotypes ... (Read more)

September 5, 2013

Leveraging ‘Big’ Data

Michelle Woodruff

As I mentioned in my last blog post, marketing strategists often have access to data – but are faced with the challenge of not knowing how to use and learn ... (Read more)

June 21, 2013

Developing Effective Social Media Campaigns

Michelle Woodruff

Some of my GSG colleagues and I recently attended the GSMI Social Media Strategies Summit in New York – a conference packed with speakers from various companies sharing their insights ... (Read more)